The Cecil B. Demille Estate
SCOPE
INDUSTRY
STYLE
Branding, Print, Digital
Real Estate
Classic, Modern, Luxurious, Elegent
This timeless storybook residence sits on more than two acres and served as the home of famed filmmaker Cecil B. DeMille’s for 40 years. The Agency was tasked with branding, marketing and selling this classic, 11,000-square-foot Beaux-Arts estate in 2025. Given the exclusivity of the listing, the marketing needed to be discreet and targeted.
INSPIRATION
The iconic Cecil B. DeMille Estate carries the allure of Old Hollywood, a rich cinematic history, and immense architectural significance—all of which needed to be captured and communicated through distinctive branding. Located in the gated Laughlin Park enclave of Los Feliz, the property features coveted views of the L.A.'s Griffith Observatory and a restored swimming pool with cascading fountains. Every design choice was inspired by this sense of place and the estate's storied past.
PROCESS
When a project is sure to hit Page Six and countless other publications because Angelina Jolie is the client—the design work needs to be impeccable. I chose to communicate the estate’s legacy and Hollywood glamour with a delicate floral logo executed in gold leaf—an evolution of previous work done for the property by Uziel Duran. The combination of the floral motif, gold leaf, and choice of forest green evoke an"old money" aesthetic that also mirrors the property’s lush, rolling green lawns and formal gardens.
GOAL
The client wanted to maintain focus on the estate’s distinguished past and keep the marketing initiatives as discreet as possible. A private, invitation-only broker showing demanded elegant digital assets, but the true centerpiece was an editorially-driven coffee table book. This piece honors the estate’s history with a detailed timeline and archival photographs that mark its most significant moments in cinema lore.
RESULT
The bespoke book was shared with a select list of the most likely high-net-worth buyers—including some of Hollywood’s biggest stars and musicians—intent on owning a piece of silver screen history. The result was a brand system that respected the privacy of the client while elevating the property to its rightful place as a legendary Los Angeles landmark.