The Dental Specialists, the Twin Cities’ only multi-specialty group dental practice, needed a refreshed brand that balanced professionalism with broad audience appeal. Known for making expert dental care more convenient across the Minneapolis–St. Paul area, the updated identity brings a clean, modern look to their trusted name—while incorporating playful, kid-focused elements for pediatric and orthodontic materials. The new brand system is designed to be flexible yet cohesive, resonating with patients of all ages and reinforcing The Dental Specialists’ commitment to accessible, expert care at every stage of life.