Park Dental
SCOPE
INDUSTRY
STYLE
Print, Digital, Signage, Marketing
Dental Care
Approachable, Professional, Local, Reliable
In my role as Graphic Designer at Eight Moon™, an award-winning creative firm, I provided ongoing marketing support to Park Dental, a trusted network of over 50 practices across Minnesota. Maintaining their status as a household name required a steady stream of marketing collateral that supported their business. From direct mail postcards, brochures, print advertising, event marketing signage, and out-of-home advertising, we created touchpoints that ensured their presence was felt in every market they serve.
INSPIRATION
In my role as Graphic Designer at Eight Moon™, an award-winning creative firm, I provided ongoing marketing support to Park Dental, a trusted network of over 50 practices across Minnesota. Maintaining their status as a household name required a steady stream of marketing collateral that supported their business. From direct mail postcards, brochures, print advertising, event marketing signage, and out-of-home advertising, we created touchpoints that ensured their presence was felt in every market they serve.
PROCESS
To communicate Park Dental as a friendly, local resource for families, I focused on creating a warm, approachable vibe for all of their marketing materials. I carefully selected stock images and colors to align with the client’s stated brand values and identity, so that even a standard postcard felt like an invitation from a trusted neighbor.
GOAL
The challenge was to create a unified, consistent look across all brand communications that expresses Park Dental’s role as a trusted service provider in Minnesota—helping them acquire new clients and stay top-of-mind with their existing patient base across the state.
RESULT
The resulting collateral effectively communicates Park Dental’s unique value proposition: total convenience. With flexible hours, weekend availability, and multiple locations, they offer a level of access that distinguishes them from competitors. Each piece is designed to reinforce their commitment to lifelong dental health for patients of all ages.
