The Agency Art House
SCOPE
INDUSTRY
STYLE
Branding, Print, Digital
Real Estate
Refined, Contemporary, Approachable, Curated
The Agency Art House is a newly developed extension of The Agency that offers specialized services in art advisory and investment. Their team provides expertise in portfolio building, asset management, and even the logistics of transport and installation. In addition to a new logo, the project called for a full suite of launch materials, including digital marketing layouts, social media graphics, and a trifold printed brochure.
INSPIRATION
The partnership between The Agency and renowned art advisor Arushi Kapoor set a high bar for this new visual identity, with expectations for a successful launch. I focused on creating a brand logo that would fit seamlessly alongside the parent brand, but that could stand solidly on its own. I drew inspiration from museum and contemporary art gallery aesthetics for a very clean, modern and minimal design.
PROCESS
To ensure the branding complements—but does not overshadow—the artworks featured in The Agency Art House marketing, I used minimal typography and adhered to the existing corporate color palette. The logo design focuses on a balance between softer and stronger elements to create an elegant look that allows the art to remain the focal point.
GOAL
The Agency Art House was created with the goal of making art collecting and investing accessible to a broader audience. For this project, I collaborated with art advisor and co-founder Arushi Kapoor and her team to build a brand-aligned logo system and launch materials that effectively introduced this new service to The Agency’s existing global network, as well as to Arushi Kapoor’s art world community.
RESULT
Built on The Agency’s strong brand foundation, the project resulted in a distinctive yet aligned visual identity that conveys The Agency Art House mission. The new visual system bridges the gap between high-end real estate and the art world, making the process of collecting feel both approachable and sophisticated for every client.